The Economist guide to intellectual property : how companies can value and protect their best ideas
Johnson, Stephen2015
Books
Intellectual property is worth an estimated $5trn in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collateral. Unsurprisingly, companies zealously guard their own ideas and fight to acquire those of others. This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this crucial intangible asset.
Main title:
Author:
Imprint:
London : Economist, 2015.
Collation:
240 pages ; 22 cm
ISBN:
9781846688973 (pbk)
Language:
English
Added title:
Subject:
BRN:
1070082
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Milton Keynes Central Library | Adult non-fiction | 346.048 JOH | Available |