Yes! : 60 secrets from the science of persuasion
Goldstein, Noah J.2017
Books
Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.
Main title:
Yes! : 60 secrets from the science of persuasion / Noah Goldstein PhD, Steve Martin and Robert Cialdini PhD.
Author:
Edition:
10th anniversary edition.
Imprint:
London : Profile Books, 2017.
Collation:
vii, 296 pages ; 20 cm
Notes:
Previous edition: 2007."Updated and expanded, includes 10 new secrets"--Front cover.Includes bibliographical references and index.
ISBN:
9781781257425 (pbk. :)
Language:
English
Subject:
BRN:
1076273
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Milton Keynes Central Library | Adult non-fiction | 153.852 GOL | Available |