The four : the hidden DNA of Amazon, Apple, Facebook and Google
Galloway, Scott2017
Books
Apple, Amazon, Google and Facebook are in an unprecedented race towards a $1 trillion valuation and whoever gets there first will exert untold influence over the global economy, public policy and consumer behaviour. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? To these questions and more, acclaimed NYU Stern professor Scott Galloway brings bracing answers.
Main title:
The four : the hidden DNA of Amazon, Apple, Facebook and Google / Scott Galloway.
Author:
Galloway, Scott, author
Imprint:
London : Bantam Press, 2017.
Collation:
viii, 310 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780593077894 (hbk. :)
Language:
English
Subject:
BRN:
1087713
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Bletchley Library | Adult non-fiction | 338.04 GAL | Available |