Building great customer experiences
Shaw, Colin2005
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With the use of compelling examples and case studies, the author in this text examines building and delivering customer satisfaction and so ensuring customer loyalty.
Main title:
Building great customer experiences / Colin Shaw and John Ivens.
Author:
Edition:
Rev. ed.
Imprint:
Basingstoke : Palgrave Macmillan, 2005.
Collation:
xxii, 218 p. : ill. ; 24 cm.
Notes:
Previous ed.: 2002.Includes bibliographical references and index.
ISBN:
9781403939494 (pbk)
Dewey class:
658.812
Language:
English
BRN:
114508