Small business marketing
Chaston, Ian2014
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This second edition demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case studies, it provides realistic management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance profits for small businesses.
Main title:
Small business marketing / Ian Chaston.
Author:
Edition:
2nd edition.
Imprint:
Basingstoke, Hampshire : Palgrave Macmillan, 2014.
Collation:
xiii, 296 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: published as Small business marketing management. 2002.Includes bibliographical references and index.
ISBN:
9781137326003 (pbk)
Language:
English
Added title:
BRN:
1804106
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Milton Keynes Central Library | Adult non-fiction | 658.8 CHA | Available |