Influencing shopper decisions : unleash the power of your brand to win customers
Brooks, Rebecca2022
Books
Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In this book, the authors are market researchers who reveal how brands can help shoppers say 'yes' by better understanding consumer decision-making.
Main title:
Influencing shopper decisions : unleash the power of your brand to win customers / Rebecca Brooks, Devora Rogers.
Author:
Brooks, Rebecca, authorRogers, Devora, author
Imprint:
London : KoganPage, 2022.
Collation:
xx, 184 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781398603615 (pbk. :)
Dewey class:
658.8658.8 BRO
Language:
English
BRN:
1930356