Marketing to the ageing consumer : the secrets to building an age-friendly business
Stroud, Dick2012
Books
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. This book contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Main title:
Marketing to the ageing consumer : the secrets to building an age-friendly business / Dick Stroud, Kim Walker.
Author:
Imprint:
Basingstoke : Palgrave Macmillan, 2012.
Collation:
256 p.
ISBN:
9780230378193 (hbk)
Dewey class:
658.834084658.834 STR
Language:
English
BRN:
2028250