The truth about brands
Till, Brian, 1960-2008
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Through a powerful set of 'home-truths', you'll discover how to position and build a powerful brand and maintain its leading position. You'll learn how to use all the key elements, including packaging, advertising and pricing, to ensure your brand survives and thrives.
Main title:
The truth about brands / Brian D. Till and Donna Heckler.
Imprint:
Harlow : Pearson Prentice Hall, 2008.
Collation:
viii, 209 p. ; 22 cm.
Notes:
Includes bibliographical references.
ISBN:
9780273720751 (pbk)
Dewey class:
658.827
Language:
English
BRN:
2048182