Going viral
Nahon, Karine2013
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We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality - individuals create it, governments fear it, companies would die for it.
Main title:
Going viral / Karine Nahon and Jeff Hemsley.
Author:
Imprint:
Cambridge : Polity, 2013.
Collation:
xvii, 182 pages ; 21 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780745671291 (pbk)
Dewey class:
302.30285302.3028 NAH
Language:
English
Subject:
BRN:
2193660