Customer innovation : delivering a customer-led strategy for sustainable growth
Debruyne, Marion2019
Books
Many organisations approach customer-centric marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. This book turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth.
Author:
Debruyne, Marion, authorTackx, Koen, author
Edition:
Second edition / Marion Debruyne, Koen Tackx.
Imprint:
London : KoganPage, 2019.
Collation:
xiii, 250 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: 2014."Featuring 40 case studies including LEGO, Netflix, Salesforce, Airbnb and Johnson & Johnson"--Front cover.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749484187 (pbk. :)
Language:
English
BRN:
2242831
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Milton Keynes Central Library | Adult non-fiction | 658.812 DEB | Onloan - Due: 07 Jul 2025 |