The jolt effect : how high performers overcome customer indecision
Dixon, Matthew, 1972-2022
Books
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in 'The Jolt Effect', he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer's fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
Main title:
The jolt effect : how high performers overcome customer indecision / Matthew Dixon and Ted McKenna.
Author:
Dixon, Matthew, 1972-, authorMcKenna, Ted (Business consultant), author
Imprint:
New York : Portfolio, 2022.
Collation:
272 pages ; 23 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780593538104 (hbk. :)
Dewey class:
658.8342658.85 DIX
Language:
English
BRN:
2309395
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Milton Keynes Central Library | Adult non-fiction | 658.85 DIX | Onloan - Due: 24 Apr 2026 |