Strategic marketing decisions, 2008-2009
Doole, Isobel, 1954-2008
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Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
Main title:
Strategic marketing decisions, 2008-2009 / Isobel Doole and Robin Lowe.
Imprint:
Amsterdam ; London : Butterworth-Heinemann, 2008.
Collation:
vii, 244 p. ; 25 cm.
Series title:
Notes:
Includes index.At head of cover title: The Chartered Institute of Marketing.
ISBN:
9780750689724 (pbk)
Dewey class:
658.802
Language:
English
Subject:
BRN:
233288