Marketing- and logistics-led organizations : creating and operating customer-focused supply networks
Mason, Robert (Business writer)2018
Books
Logistics and marketing stand out as two disciplines that are connected. Products need to leave from where they are manufactured and reach customers that make purchases. This book looks at marketing-led logistics and logistics-led marketing. The authors examine how to optimise profit and control costs through the coordination of these two functions.
Main title:
Marketing- and logistics-led organizations : creating and operating customer-focused supply networks / Robert Mason and Barry Evans.
Author:
Mason, Robert (Business writer), authorEvans, Barry, 1945-, author
Imprint:
London : KoganPage, 2018.
Collation:
xviii, 262 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749478735 (pbk. :)
Dewey class:
658.5658.5 MAS
Language:
English
BRN:
2514947