Essential guide to marketing planning
Wood, Marian Burk2013
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This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
Main title:
Essential guide to marketing planning / Marian Burk Wood.
Author:
Edition:
3rd edition.
Imprint:
Harlow, England : Pearson, 2013.
Collation:
320 pages ; 25 cm
Notes:
Previous edition: Harlow: Financial Times Prentice Hall, 2010.Includes bibliographical references and index.
ISBN:
9780273773634 (pbk)
Dewey class:
658.802658.802 WOO
Language:
English
BRN:
542357