50 management ideas you really need to know
Russell-Walling, Edward2007
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The 50 bite-sized topics of this book expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's product/market grid, the 4Ps, Boston matrix), expand on management ideas (branding, outsourcing) and cover commercial concepts from the online world.
Main title:
50 management ideas you really need to know / Edward Russell-Walling.
Author:
Imprint:
London : Quercus, 2007.
Collation:
208 p. ; 21 cm.
Notes:
Includes index.
ISBN:
9781847240095 (hbk)
Dewey class:
658
Local class:
658
Language:
English
Added title:
Subject:
BRN:
561275