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Qualitative consumer & marketing research

Belk, Russell W.2013
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Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
Main title:
Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets.
Author:
Belk, Russell W.Fischer, Eileen, 1959-Kozinets, Robert V., 1964-
Imprint:
Los Angeles, [California] : SAGE, 2013.
Collation:
234 pages : illustrations (black and white) ; 25 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780857027672 (pbk)
Dewey class:
658.83658.83 KOZ
Language:
English
Subject:
Marketing researchConsumers -- ResearchQualitative researchBusiness and Management
BRN:
704878
Bookmark link:
https://miltonkeynes.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=704878

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Total copies: 1

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