Marketing plans in a week
Jay, Ros2016
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To be successful, a business needs objectives and direction. This book explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. It covers the drawing up of this plan from product appraisal to marketing strategies.
Main title:
Author:
Jay, Ros, authorSealey, John (John A.), author
Edition:
[New] edition / Ros Jay and John Sealey.
Imprint:
London : Teach Yourself, 2016.
Collation:
121 pages : illustrations (black and white) ; 20 cm
Notes:
Previous edition: 2012.
ISBN:
9781473609594 (pbk)
Dewey class:
658.802658.802 JAY
Language:
English
Added title:
BRN:
81376