Marketing
Ritchie, Chris, 1962-2009
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Marketing is all about relationships - relationships with your clients, your brand, with the media and with your colleagues. This book shows you how you can create winning relationships by explaining how to align and integrate your people, your processes and your company promises to create the ideal customer experience.
Main title:
Marketing / Chris Ritchie.
Author:
Imprint:
Harlow : Financial Times Prentice Hall, 2009.
Collation:
xviii, 228 p. : col. ill. ; 24 cm.
Series title:
Notes:
Includes index.
ISBN:
9780273721802 (pbk)
Dewey class:
658.8658.8 RIT
Local class:
658.8
Language:
English
BRN:
865217