Consumer.ology : the truth about consumers and the psychology of shopping
Graves, Philip2013
Books
This title exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence and instances of success through ignoring market research, such as Baileys and 'Dr Who'.
Main title:
Author:
Edition:
2nd ed.
Imprint:
London : Nicholas Brealey, 2013.
Collation:
1 v.
Notes:
Previous ed.: 2010.Includes bibliographical references and index.
ISBN:
9781857885767 (pbk)
Language:
English
BRN:
2088151
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Milton Keynes Central Library | Adult non-fiction | 658.83 GRA | Onloan - Due: 07 Jun 2025 |