Inside Apple : the secrets behind the past and future success of Steve Jobs's iconic brand
Lashinsky, Adam2012
Books
Based on numerous interviews, this book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the post-Jobs era.
Main title:
Author:
Imprint:
London : John Murray, 2012.
Collation:
viii, 222 p. ; 20 cm.
Notes:
Includes index.
ISBN:
9781848547247 (pbk)
Dewey class:
338.761004338.761 LAS
Language:
English
Subject:
BRN:
413418