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Change by design : how design thinking transforms organizations and inspires innovation

Brown, Tim, 1954-2009
Books
This book introduces the concept of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible but with a viable business plan. The book is written by the CEO of IDEO, ranked one of the ten most innovative world companies.
Imprint:
New York : Harper Business, c2009.
Collation:
viii, 264 p. : ill. ; 24 cm.
Notes:
Includes index.
ISBN:
9780061766084 (hbk)
Language:
English
BRN:
913926
LocationCollectionCall numberStatus/Desc
Milton Keynes Central LibraryAdult non-fiction658.4063 BROAvailable
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